There are two plugins which you may choose to activate “Yoast SEO” and “Site Kit by Google”. They are both market leading components. The first helps to make your website more attractive and the second allows you to measure how it is being used.
Yoast SEO
SEO is Search Engine Optimisation. By following the guidance they offer you hope to make your website attract more visitors who may in turn become club members. Having enabled it you will find that the lists of pages and of posts has three traffic lights for each page for an overall score along with a readability assessment and the number of outgoing external links. At the bottom of each page or post is an explanation of what you might improve for each page or post. You may choose to enable this plugin for a while, make some improvements and then disable it again. The plugin will suggest that you buy an upgrade – this is not recommended as the free version is all you really need.
Site Kit by Google
This analyses how your website is used. It is very easy to set up.